Get the best intel on your market

See the competitor and investor moves that matter in your market

ned covers all the moves that matter to suppliers of health & safety, occupational health, employment law, employee relations, HR, payroll, testing, inspection, certification, supply chain, legal services and risk management.

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Sue’s story:

“We used to waste a lot of time worrying about the sales gossip and stories from the 19th hole. My mum always said about competitor stuff that ‘you gotta know it; then forget it’. She was right. Everybody has a sense of how the market works; ned helped me quantify that; map it. It’s a great time saver – they keep pointing me at stuff I’d never normally see too, while also helping me ignore the stuff that really is just drivel. It’s really helped.”

Steve’s story:

“When a potential buyer suddenly starts to ghost you after the meals and promises of the previous months, you start to think you did something wrong. ned helped me see how the M&A process works and why gaslighting is all too common. It’s important to make the process work for you, not just live in hope. The ned intel is a great way to keep that sense of perspective.”

Tim’s story:

“People assume that in a big business you get lots of cash and budgets to make real changes. It’s BS as the mantra is always ‘more from less’. ned has helped enormously, and you can tell they’ve really been there. The intel service helps me rattle the cages in this beast to get the attention we need.” 

Mel’s story:

“I had three guys telling me the deal was done for £Xm. ned said ‘they would say that wouldn’t they’, but it’s £Xm-50%. It matters as my investment committee will think I don’t know my job if the number is that vague. The lawyers and accountancy advisors all agreed that the EV was £Xm. ned stuck to their guns too. 18 months later when the audited accounts came out, ned was right. The others all had a vested interest in hyping up the number. ned is an invaluable source here, as they just don’t do the City ‘group think’. “

ned Intelligence

£690 annually each

Don’t risk being ‘out-of-the-loop’ again. The best weekly market intelligence is right here. ned’s Intel summarises the key lessons from the significant market events helping you cut to the chase.


  • Save time – see the changes that matter in Regulatory consultancies; HR (& payroll) software and consulting; employment law; OH; health & safety advisory and technology teams.
  • Stay focused – key niches are tracked including construction, education, employment law boutiques, fire safety, food safety, occupational health, safety technology, HR & payroll software and services and more.
  • Stick to the facts – every M&A deal analysed and quantified; not hype, the real numbers they don’t like you to see.
  • See the wood and the trees – buyers and investors are profiled and benchmarked.
  • Keep your sense of perspective – this is the perfect antidote to sales gossip, recruitment rumours and exhibition hyperbole.

NED explains corporate finance to business developers and competitive dynamics to financiers. We make sense of the M&A, filed accounts, service launches, pricing, GTM plays, start-ups and key people moves in the market.

Covering software, consulting, content and training businesses, institutes and the VCs, you’ll never miss a trick. This is what the investors, bankers and VCs won’t tell you to your face.

ned Intelligence is written by Board level senior executives who have genuinely built, bought and sold companies in your market.

ned coined the phrase: ‘The competitor who kills you doesn’t look like you’ decades ago. The defining characteristics of these markets are disruption and dislocation – but typically by new entrants from adjacent markets. Peninsula didn’t just beat law firms, they beat insurers and publishers. Marlow are not just beating some VCs, they’re hammering surveyor and property services teams. Ellis Whittam is not just beating Citation, it’s dominating the employment law firm boutique market. The dominant strategy across all of these firms is Rob/Replicate/Replace. ned’s Intel shows you what to rob and who’s doing it, how to replicate and for how much and when how and where to do the replacing.

Billed once per year until cancelled

Trust us ... NED knows

NED takes a detailed and brick-built supply-side economics analysis approach to market quantification and benchmarking. We are unique in taking the time for this approach. It means we can not only say what the benchmark is, but show you which companies are best at it, worst at it, how, why and where.

It’s also why we stick to the markets we know – for decades. Every supplier in a sector or service is identified and quantified. We do not simply scan SIC codes or Google searches, but use industry insiders to identify all the pertinent suppliers, those who dabble, and those who are hidden deep within larger conglomerations. We rule out many more firms than we include. We are specialists in assessing small firms and those who hide their performance. 

We believe that applying this intelligence up front is critical to the process; it eliminates GIGO: ‘garbage-in-garbage-out’. Market segmentation is crucial and out market mapping is the best there is here. 

The competitor that kills you doesn't look like you.

John Doe

Start the week a step ahead

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Privacy Policy

Effective from 25th May, 2018

This Privacy Policy sets out how we use and protect information that you may provide when you use this website.  Your privacy is protected and important to us. If you provide identifiable personal information it will only be used to help us fulfil your project requirements.

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We may update this policy periodically, please check this page to ensure that you are in agreement with any changes.

What We Collect

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In our continued commitment to ensuring that your information is secure and to prevent unauthorised access or disclosure, we have suitable physical, electronic and managerial procedures in place to safeguard and secure the information we collect online.

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I have implemented IP Anonymization, simply put, the last three digits of your IP address are set to zeros in memory shortly after being sent to the Analytics Collection Network. The full IP address is never retained, or written to disk.


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