ned covers all the moves that matter to suppliers of health & safety, occupational health, employment law, employee relations, HR, payroll, testing, inspection, certification, supply chain, legal services and risk management.
“We used to waste a lot of time worrying about the sales gossip and stories from the 19th hole. My mum always said about competitor stuff that ‘you gotta know it; then forget it’. She was right. Everybody has a sense of how the market works; ned helped me quantify that; map it. It’s a great time saver – they keep pointing me at stuff I’d never normally see too, while also helping me ignore the stuff that really is just drivel. It’s really helped.”
“When a potential buyer suddenly starts to ghost you after the meals and promises of the previous months, you start to think you did something wrong. ned helped me see how the M&A process works and why gaslighting is all too common. It’s important to make the process work for you, not just live in hope. The ned intel is a great way to keep that sense of perspective.”
“People assume that in a big business you get lots of cash and budgets to make real changes. It’s BS as the mantra is always ‘more from less’. ned has helped enormously, and you can tell they’ve really been there. The intel service helps me rattle the cages in this beast to get the attention we need.”
“I had three guys telling me the deal was done for £Xm. ned said ‘they would say that wouldn’t they’, but it’s £Xm-50%. It matters as my investment committee will think I don’t know my job if the number is that vague. The lawyers and accountancy advisors all agreed that the EV was £Xm. ned stuck to their guns too. 18 months later when the audited accounts came out, ned was right. The others all had a vested interest in hyping up the number. ned is an invaluable source here, as they just don’t do the City ‘group think’. “
Don’t risk being ‘out-of-the-loop’ again. The best weekly market intelligence is right here. ned’s Intel summarises the key lessons from the significant market events helping you cut to the chase.
NED explains corporate finance to business developers and competitive dynamics to financiers. We make sense of the M&A, filed accounts, service launches, pricing, GTM plays, start-ups and key people moves in the market.
Covering software, consulting, content and training businesses, institutes and the VCs, you’ll never miss a trick. This is what the investors, bankers and VCs won’t tell you to your face.
ned Intelligence is written by Board level senior executives who have genuinely built, bought and sold companies in your market.
ned coined the phrase: ‘The competitor who kills you doesn’t look like you’ decades ago. The defining characteristics of these markets are disruption and dislocation – but typically by new entrants from adjacent markets. Peninsula didn’t just beat law firms, they beat insurers and publishers. Marlow are not just beating some VCs, they’re hammering surveyor and property services teams. Ellis Whittam is not just beating Citation, it’s dominating the employment law firm boutique market. The dominant strategy across all of these firms is Rob/Replicate/Replace. ned’s Intel shows you what to rob and who’s doing it, how to replicate and for how much and when how and where to do the replacing.
NED takes a detailed and brick-built supply-side economics analysis approach to market quantification and benchmarking. We are unique in taking the time for this approach. It means we can not only say what the benchmark is, but show you which companies are best at it, worst at it, how, why and where.
It’s also why we stick to the markets we know – for decades. Every supplier in a sector or service is identified and quantified. We do not simply scan SIC codes or Google searches, but use industry insiders to identify all the pertinent suppliers, those who dabble, and those who are hidden deep within larger conglomerations. We rule out many more firms than we include. We are specialists in assessing small firms and those who hide their performance.
We believe that applying this intelligence up front is critical to the process; it eliminates GIGO: ‘garbage-in-garbage-out’. Market segmentation is crucial and out market mapping is the best there is here.
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