Framing…

I take a rather dim view of PR from the likes of Kraft/Mondelez around Bourneville/Cadbury when they're actively stripping out legacy pension provisions. The 2007 Gorillas are drumming hard in the air tonight. Sure, needs must, etc, but the current framing of this financial engineering is so far away from the visionary Victorian building of a new town, it's mind-boggling.

Meanwhile, I see more and more teams in GRC compliance taking the original John Cadbury approach and working on family and employee-led approaches to succession - creatively too. John Lewis shows that employee-led initiatives are uniquely hard to sustain, but John Cadbury's legacy is 200 years old this year (JLP 160 and JCB is 80). How many of the brands concocted out of focus group faux-Latin efforts and TLAs will last even a fraction of that?