The NED Business Development Toolkit looks in detail at how law firms and GRC consultancies address this market. Historically law firms have dominated, but competition from GRC consultancies has changed the face of the market. The legal services revolution is as present here as elsewhere; possibly more so. You can see why, here. Law firms are also fighting back well; and again, you can see how, here.
The NED Toolkit is designed to help you take action. The Toolkit identifies the key channels, opportunities for action now and go-to-market channels and tactics.
The majority of procurement frameworks are coming up for revision in 2017 and they are listed here. Don't miss out here as failing to address these procurement frameworks can lock you out of key decisions for years.
The Institutes and affinity groups and who they currently partner with are explored in detail. These key referral channels are influential and hotly contested. See how and with whom here.
The brand and market positioning of every supplier is explored in depth. See how the suppliers in both law firms and GRC consulting services compare head to head here. Benchmarks and actionable metrics are shown and marketing lessons set out for each of the following types of firm:
The Top Rated Brands (the only ranking to show law firms and other legal services teams head to head);
The Biggest Brands (the firms no-one gets sacked for using);
The Largest Specialist Teams (not always the biggest firms but those with most skin in the game);
The Premium Players (when only the reassuringly expensive will do);
The Value For Money teams (delivering more from less);
The Best Law Firms, and Best Boutiques are also highlighted with key marketing lessons highlighted.
This Toolkit will ensure your marketing to this sector is top notch, evidence based and fit for purpose in tackling the future. Ensure you have the facts at your finger tips.